Helping professional services firms increase revenue through proven marketing strategies

Harness 25+ years of marketing expertise to unlock growth—without the full-time executive cost.

With over 25 years of experience developing marketing strategies for some of Canada’s most influential companies, including Deloitte, KPMG, Watt International, and St Joseph Communications, I offer a depth of expertise and a history of success that is difficult to match.

As your Fractional CMO, I deliver marketing programs designed to drive revenue and elevate your brand across various industry verticals. My approach focuses on your unique business needs, leveraging extensive experience in marketing strategy, project management, creative direction, and digital content strategy to achieve exceptional results for your company.

I elevate the marketing performance of small and mid-size B2B companies in the Audit and Accounting, Legal Services, Management Consulting, Insurance, Architecture, Engineering, and Design sectors. I’m committed to build, lead, and motivate high-performing marketing teams that consistently reach and exceed your business objectives.

Let’s Talk

I Come Highly Recommended

Anthony’s expertise as a marketer is unparalleled. He has a remarkable ability to increase brand awareness and differentiation, helping companies stand out in crowded markets. His strategies for improving lead generation and client acquisition rates are both innovative and effective, driving tangible results for his clients.

Lisa H. Director of Marketing & Client Development
Houser, Henry & Syron LLP

A dream to work with. Strategic, calm under pressure, super collaborative and just an all around fantastic addition to your marketing powerhouse.

Shiloh G. Senior Manager, Digital Content Strategy
Fasken

A savvy marketer and fantastic team leader, Anthony is fearless in his pursuit of new and innovative solutions for his clients. His strategic thinking and creative execution are simply commendable. His strategic vision and growth mindset are infectious.

Adam R. National Director, Social Growth & Experience

A proven multi-talented marketing strategist that combines creativity, business strategy and solid execution to deliver successful results.

Ashroff K.Vice President, Information Technology
NORR

One of the most creative and hard working individuals I have had the pleasure of working with. More importantly, he has that working attitude that is rarely seen in business these days “Positive”

Mark P.Vice President and General Manager
ePRINTit

Anthony has a keen understanding of the digital landscape, enhancing online presences and engagement for brands using innovative and tested approaches. He also excels in streamlining marketing strategies and operations, ensuring measurable ROI and making a tangible impact on business growth.

Arjun B.National Marketing Director, ESG Services

Companies I’ve Helped Grow

What is Fractional Marketing?

A Fractional CMO is your part-time marketing leader, bringing you the skill and experience of a full-time Chief Marketing Officer—without the full-time cost. I align your marketing and sales efforts, ensuring every action directly supports your business goals.

From setting and tracking KPIs to fine-tuning your value proposition, I help differentiate your business and drive growth. It’s about more than just oversight—it’s about steering your marketing toward real, measurable results.

Ready to see the impact?

Let’s Talk

Increase brand awareness and differentiation

Improve your lead generation and client acquisition rates

Enhance your digital presence and online engagement

Streamline marketing strategies and operations

Deliver measurable ROI on marketing investments

Get the marketing expertise you need to grow your business

Unleash your potential with a free Discovery Call. I’ll review your current strategy and provide actionable insights to optimize your efforts and help grow your business.

Learn More

Let’s Work Together

Half-Day Consult

Focus Your Strategy with Tailored Action Plans

After preliminary email discussions, we’ll dive into a focused session to craft your customer journey and outline the essential next steps for your marketing department.

Fractional CMO

Drive Results with Daily Expert Guidance

You’ll receive a comprehensive marketing strategy with prioritized campaigns. I’ll collaborate closely with your team to execute the strategy we develop.

Ongoing Advisor

Expert Support to Keep Your Marketing on Track

With bi-weekly check-ins, your team will stay on track as I serve as your strategic advisor, helping refine and improve your campaigns while you maintain control of the execution.

Learn More

Let’s Get Started

Step 1: Evaluate

Explore the Possibilities

We’ll start with a brief call to understand your needs and determine if a Fractional CMO is the right fit for you.

Step 2: Strategic Roadmap

Crafting Your Plan

After our initial chat, we’ll have a more in-depth session to dive into your unique challenges. You’ll receive a tailored proposal with my recommended approach.

Step 3: Execute

Bringing Strategy to Life

Within the first 30 days, I’ll deliver a comprehensive marketing plan and provide the leadership to guide its execution throughout the quarter.

SCHEDULE A CALL

Ready to Ignite Your Growth?

LET’S CHAT

What does a Fractional CMO do?

You can benefit from a Fractional CMO if…

Craft and Implement Strategy: Design and oversee marketing strategies that drive both short-term gains and long-term growth.
Enhance Brand Positioning: Refine your messaging and brand positioning to clearly differentiate your business in the market.
Build and Manage Teams: Hire, train, and lead marketing talent, ensuring your team is equipped to execute on strategy.
Optimize Marketing Operations: Manage your marketing budget, streamline processes, and integrate necessary technology to maximize efficiency.
Measure and Report: Set clear goals, track KPIs, and provide insights to key stakeholders to demonstrate marketing’s impact on business growth.

You need expert marketing leadership but can’t justify the cost of a full-time CMO.
Your CEO or leadership team is bogged down with managing marketing instead of focusing on growth.
Your marketing efforts lack a cohesive strategy, and your campaigns aren’t driving results.
You’re launching a new business, product, or rebranding initiative and need strategic guidance.
Your marketing KPIs are unclear, and you’re struggling to measure ROI effectively.
The customer journey is poorly defined, leading to inconsistent messaging and customer experiences.
You’re looking for a tailored, strategic approach to overcome low lead generation or brand positioning challenges.

Frequently Asked Questions

What is a Fractional CMO?

A Fractional Chief Marketing Officer offers senior-level marketing expertise on a part-time basis. They provide leadership and strategic direction, particularly during periods of change or growth, ensuring your marketing efforts are aligned with your business goals.

When should you consider hiring a Fractional CMO?

Consider a Fractional CMO when your marketing lacks direction, your growth has stalled, or your team needs leadership. They are particularly beneficial for short-term engagements, like filling a CMO vacancy or launching a new initiative.

What are the key benefits of hiring a Fractional CMO?

Hiring a Fractional CMO offers flexibility, cost savings, and access to high-level expertise. They bring a fresh perspective, help implement effective strategies, and mentor your team, ensuring your marketing efforts drive measurable results.

How long do businesses typically engage with a Fractional CMO?

Engagements can range from a few months for specific projects to over a year for comprehensive strategic initiatives, depending on the needs and goals of the business.

How does a Fractional CMO integrate with existing teams?

A Fractional CMO works collaboratively with your team, respecting the company culture and complementing existing skills. Their goal is to foster synergy that drives marketing success without disrupting your internal dynamics.

Can a Fractional CMO help build out a marketing department?

Yes, a Fractional CMO can assist in building, hiring, and training a marketing team that aligns with your long-term business needs, ensuring your marketing department is equipped to support ongoing growth.

I’m ready. How can we work together?

Simply reach out to schedule a consultation. During this initial meeting, you can discuss your business goals, challenges, and how a Fractional CMO can help. From there, a tailored plan will be developed to meet your specific needs.

Let’s Get To Work.

Get in touch and see how I can help grow your business.

← Back

Your message has been sent.

Thanks for reaching out!